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International Reporting and Responsible
Media:
Lessons From the United States and Japan
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Kazuo Kaifu
Executive Media Analyst,
NHK Broadcasting Culture Research Institute |
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Introduction
First came the terrorist attacks of September 11, 2001, striking at
the heart of American institutions. Then came the response, most notably
the preemptive military assault on Iraq by the US-led coalition. The
events following 9/11 showed how far fear for their own security can
cause a nation's people to lose their capacity for rational, balanced
judgment. They also demonstrated how seriously such events can obstruct
the proper functioning of journalism.
Responsible mass media are careful to transmit to the people of a
nation facts and information as objectively and from as many viewpoints
as possible to help them make reasoned judgments. Since 9/11, however,
mass media in the United States too often have helped to whip up new
levels of anxiety about security and heated patriotism among Americans.
By broadcasting and printing material that only intensifies such feelings
and hostility, and failing to critically examine government claims
meant to legitimize the war on Iraq, those members of the media are
party to making an unjustified war. We have seen this happen time
and again in past wars, when journalism turned into jingoism, and
rationality into profit-mongering.
American journalism stumbled into the same pitfalls, largely because
(1) it has become an overwhelmingly commercial enterprise. Television
is owned mostly by giant capital concerns, which exert incessant pressure
to generate ever-higher profit. And (2) there is nowhere near enough
international reporting in the U.S. Americans do not receive sufficient
information and news from abroad, including images and opinions people
in other countries have about the United States. The results of several
international public opinion surveys done after 9/11 were a stark
reminder of the huge gap that prevails between the self-image of Americans
and the image of the U.S. that people in other countries have.
This article examines the procedures and problems in American television
news reporting from 9/11 to the Iraq war, and reporting in Japan,
particularly by NHK, during the same period. On a more general level,
it discusses the importance of international reporting and considers
how television should help a nation's citizens to understand what
is going on outside their country.
I. American Media and the Iraq War
The preemptive attack on Iraq by the United States was justified on
grounds that (1) Iraq and Al Qaeda were closely connected and Iraq
provided safe haven for and assistance to Al Qaeda; and (2) Iraq had
developed and stockpiled illegal weapons of mass destruction (WMD),
and those weapons posed a serious threat to the security of the United
States and to the rest of the world.
From the outset, serious doubts stemming from a variety of sources
were voiced about the reliability of those assumptions. In June and
again in July 2004 the results of two bipartisan congressional investigations
were made public, and those were followed in October with the publication
of findings from an investigation by the Iraq Survey Group, a fact-finding
mission made up of American and British scientists sent by the coalition
to find illegal weapons in Iraq. These investigations concluded that
there were no WMD in Iraq and that there were no grounds to link Al
Qaeda with Iraq.
Still, right up until the Iraq war started, and for some time after
it began, American media held to the line taken by the Bush administration
in justifying its actions. Not only did the media fail to critically
investigate the facts that were used to back up the government position,
they also continued to transmit unexamined information concerning
"the Iraq-Al Qaeda connection" and the "threat"
of Iraq to the security of the world. Finally, having helped to raise
the pitch of war fever in the nation, the American media ended up
aiding and abetting the prosecution of an unjustified war.
1. Media Coverage of the Iraq War
The Broadcasting Culture Research Institute at NHK carried out a detailed
survey and content analysis of news broadcasting in several countries
to investigate what was being transmitted on television about the
Iraq war, and how it was presented. The results were published in
three parts from July 2003 to March 2004.1
(1) Reporting by Fox Stands Out
In the content analysis, reporting by Fox presented a striking contrast
with that of the other broadcasters. In the survey results published
in March 2004, among all the broadcasters Fox gave by far the most
time to reporting on American military engagements and movements,
and to moves and decisions by both the U.S. and Iraq governments.
On the other hand, whereas the other TV broadcasters gave at least
some attention to casualties and losses on the Iraqi side, Fox did
not even touch that topic. (See fig. 1.)
Figure 1. Iraq War Reporting: Comparative Content Analysis
(% broadcasting time; March 20, 2003, March 31-April 11, 2003)
|
topic
|
ABC
|
FOX
|
BBC
|
ALJ
|
NHK
|
| U.S. military actions/events |
54.8
|
75.6
|
48.8
|
54.8
|
66.0
|
| U.S. casualties |
9.7
|
10.0
|
10.0
|
|
|
| U.S. government moves |
18.3
|
39.4
|
13.8
|
12.4
|
18.2
|
| U.K. military actions/events |
11.8
|
13.3
|
39.4
|
18.8
|
|
| Iraq military actions/events |
7.5
|
36.1
|
17.5
|
29.6
|
37.7
|
| Iraq casualties |
19.4
|
|
30.0
|
11.3
|
11.3
|
| Iraq government moves |
|
37.8
|
|
12.4
|
34.0
|
| Situation of Iraqi civilians |
9.7
|
23.3
|
|
14.0
|
17.6
|
| Postwar Iraq sovereignty |
|
|
11.3
|
12.9
|
|
| Iraq reconstruction aid |
|
|
|
|
11.9
|
| Support for Iraq war |
|
10.0
|
|
|
|
|
Fox devoted significantly more time to certain items in this survey
than other broadcasters, but the analysis also revealed a distinct
slant in Fox news reporting. Compared with others, Fox showed a marked
tendency to represent only one side and to report news concerning
Iraq that was favorable to the U.S. government and unfavorable to
the Iraq government. Furthermore, Fox gave at least 5 to 6 times more
coverage than ABC or BBC to arguments and observations in support
of the war. (See fig. 2.)
Fox's attitude was observed as being "resolutely pro-American,
sometimes explicitly pro-war." (Baltimore Sun, April 2, 2003)
This is unabashed partisanship, but even then, Fox's stance in its
reporting has gained a large following in the United States. According
to survey data published in June 2004 by the Pew Research Center (PRC),
the proportion of respondents who said that they always watch Fox
was 17% in 2000, 22% in 2002, and in 2004 it had increased to 25%.
(2) Information Sources and Misperceptions
Unfortunately, the problem does not stop there. In October 2003 the
Program on International Policy Attitudes (PIPA) at the University
of Maryland and the California-based public opinion and market survey
company Knowledge Networks (KN) published the extremely interesting
results of a public opinion survey. Entitled "Misperceptions,
the Media and the Iraq War," this survey report found that (1)
one-third to one-fourth of the American people believe that Iraq was
directly involved in the 9/11 attacks, and even if that is overstated,
Iraq in any case has been supporting and giving aid to Al Qaeda; (2)
one-fourth to one-fifth of Americans believe that WMD were found in
Iraq, or that Iraq used WMD in the Iraq war; and (3) one-quarter of
Americans, furthermore, believe that most of the world's people supported
the preemptive attack on Iraq carried out by the U.S. without the
sanction of a U.N. resolution. Every one of those ideas is clearly,
patently contrary to the facts.
Further, the data show that people with those misperceptions are much
more likely to support the American war on Iraq. Whereas only 23%
percent of those having none of the above misperceptions are behind
the war, 53% of those having just one of the
misperceptions support it. Among people with all three misperceptions,
the figure rises as high as 86%.
Figure 2. (a) Favorable Portrayal of American Government

Figure 2. (b) Unfavorable Portrayal of Iraq Government

The crucial point is the relationship between the misperceptions,
and the sources of information for people who have those misperceptions.
The PIPA/KN poll found that among respondents with even one of the
above misperceptions, by far the largest proportion, as many as 80%,
watched Fox as their major news source. The same trend was apparent
among all respondents with any or all of the misperceptions, no matter
which one was examined. The mechanism at work here, then, proceeds
from Fox viewing misperceptiona
support for the war.
Fox makes its support of the Bush administration and the preemptive
war on Iraq very clear. It might be acceptable to do reporting like
that, taking a clear, specific position when transmitting news and
information. But if, as a result, viewers are led into developing
misperceptions about something so vitally important as a war, then
the broadcaster is guilty of derailing the responsible working of
journalism and obstructing the functioning of reporting.
2. Image Gap
Since 9/11 it has become evident, among other things, that there is
a yawning gap between the image Americans have of their own country
and the image that people in other countries have of the United States.
In March 2002, USA TODAY, CNN, and Gallup published the results of
a poll on the image of the United States held by Americans and by
people in nine, mainly Middle Eastern, Islamic countries. An extremely
large proportion of the American respondents, when asked to characterize
their country, listed "trustworthy," "friendly,"
and "cares about poor nations." In contrast, the proportion
of respondents in the Islamic countries with similar responses was
tiny, in every case. (See fig. 3)
Figure 3. Image Gap Between American and Islamic Nations' Views
of the U.S.
(% of respondents)
|
Country/image
|
U.S.
|
Iran
|
Jordan
|
Kuwait
|
Lebanon
|
Pakistan
|
Saudi Arabia
|
Turkey
|
| Trustworthy |
82
|
2
|
5
|
7
|
5
|
1
|
3
|
17
|
| Friendly |
92
|
1
|
9
|
14
|
5
|
2
|
3
|
13
|
| Cares about poor nations |
78
|
10
|
14
|
15
|
22
|
20
|
15
|
18
|
|
The same poll also asked respondents whether the United States and
other Western nations respect the Islamic worldview. Compared with
the 64% of American respondents who answered "yes," of respondents
in the Islamic countries, barely 5% at the low end and 21% at the
high end answered "yes." International public opinion surveys
conducted by PRC and Gallup International yielded the same kind of
results.
II The Case of Japan
How was the Iraq war covered by the media in Japan? The news content
analysis done by the NHK Broadcasting Culture Research Institute,
whose data appear in Figure 1, compared ABC (U.S.), BBC (U.K.), and
Japan's public broadcaster NHK in the first phase of the analysis.
1. Reporting on Iraq by NHK
NHK, compared with ABC and BBC, is generally concerned with analyzing
the situation of the Iraqi military, Iraqi military and civilian casualties,
security and order in Iraq after the fall of Baghdad, Iraqi sovereignty,
and reconstruction. The composition of the content can be taken to
indicate more balanced reporting by NHK that gives both sides of a
story, compared with other broadcasters. In its news from Iraq, NHK
gives relatively strong coverage to the people of the country and
U.S.-Iraq information warfare, topics that ABC and BBC have not dealt
with very much.
Objective reporting of this kind depends upon the attitude toward
and policies of newsgathering in the Foreign News Division. However,
it appears that the attitude of producing news programs as a whole
does not always reflect policies of objectivity.
Beginning well before the Iraq war started, antiwar demonstrations
took shape, grew, and spread in countries across the globe. Even in
Japan, whose citizens are politically inert compared with some other
countries, antiwar rallies and demonstrations were organized beginning
in the middle of December 2002, and the large scale rallies and demonstrations
of March 3, 2003 offered a superb opportunity for coverage. Yet these
activities at home were given so little coverage on NHK's general
television channel that it almost seemed as though NHK was ignoring
what was going on inside Japan. One journalist launched a stinging
attack on NHK accusing the broadcaster of deliberately deciding not
to report one bit of the domestic antiwar movement. (Seki, pp. 20-21)
Likewise, reporting on the U.N. Security Council, a crucial forum
for debate and decisions on international issues, appeared to reflect
an attitude that lacked the commitment to convey public opinion trends
occurring both at home and abroad.
The Security Council, at its meeting on February 14, 2003, was the
scene of a showdown between the U.S. and Britain calling for a resolution
sanctioning the use of force against Iraq, on the one hand, and the
group of nations that were pressing to continue United Nations inspections
and the search for weapons in Iraq, on the other. The French foreign
minister, Dominique de Villepin, presented a particularly strong plea
to extend the inspections. "In this temple of the United Nations,"
he said in closing, "we are the guardians of an ideal, the guardians
of a conscience. The onerous responsibility and the immense honor
must lead us to give priority to disarmament through peace."
The conference hall was packed. The applause from the assembled ministers
and diplomats was thunderous and long. It is a rare and unusual day
that something occurs in the Security Council to stir such ringing,
heartfelt, sustained applause. That day twelve out of fifteen members
of the Security Council, an overwhelming majority, voted that the
inspections in Iraq should continue.
In its nightly news program, NHK reported the debate in the Security
Council meeting and a part of de Villepin's speech, but not the roaring,
sustained applause afterward, or the powerful, transporting atmosphere
that pervaded the SC conference room on that day at that time.
2. Reporting on Abductions
Again, while Japan's mass media may be comparatively objective in
reporting on the Iraq war, in dealing with the North Korean abduction
issue, they have fallen into exactly the same pitfall that has tripped
up the American media in their reporting on 9/11 and the aftermath.
(1) The Abduction Issue and the Japan-DPRK Pyongyang Declaration
Over the years between the late 1970s and early 1980s, a number of
Japanese citizens disappeared under suspicious circumstances. These
mysterious cases of missing persons were first reported by the Sankei
newspaper in January 1980, which suggested that they had been abducted
by North Korea. Seventeen years later, in May 1997, the National Police
Agency made it clear in the Diet that it had confirmation that ten
Japanese had been abducted by North Korea in seven incidents (later
they added one person and one incident). At that time, however, North
Korea maintained its stout denial of having had anything to do with
the kidnappings, and investigations by Japan went nowhere.2
The stalemate was broken abruptly on September 17, 2002, during a
visit to Pyongyang by Prime Minister Koizumi Jun'ichiro of Japan.
The occasion was the first summit meeting ever to be held between
the Japanese and North Korean heads of government. The talks between
Koizumi and Chairman Kim Jong Il of the DPRK National Defense Commission
culminated in an agreement known as the Japan-DPRK Pyongyang Declaration.
Prior to the summit, Japan had lodged a request with the North Korean
government to supply information regarding the eight incidents in
which eleven Japanese were thought to have been abducted, including
news of what had happened to each of the victims and their current
whereabouts. With the summit approaching, the North Korean side brought
forth a list with information on fourteen people, including the eleven
already named by Japan: five were alive, eight had died, and one they
claimed to know nothing about. Then during the talks, Chairman Kim
directly acknowledged that the abductions had indeed taken place and
he apologized, explaining at one point that some North Korean agents
during the 1970s and early 1980s had stepped way out of line in a
misguided attempt to carry off some heroics.
Among the results of the summit, (1) North Korea agreed to withdraw
its long-standing demand for compensation for the decades of Japanese
colonial rule in Korea, in return for economic assistance and cooperation
similar to that stipulated in the 1965 normalization accord between
Japan and South Korea. (2) Chairman Kim himself admitted that North
Korea had engineered the abductions and apologized for them. These
were considered historic and unusual achievements of Japanese diplomacy.
In Japan, however, the North Korean revelation that eight out of fourteen
people were dead stunned the nation, pushing all other news into the
background. On October 15, North Korea let the five surviving abductees
return to Japan for a temporary visit, but they were not given a moment's
peace. The media swarmed, hounding their every move, morning, noon,
and night, day after day.
(2) Media Frenzy
At that point, reporting in Japan on North Korea lost any semblance
of objectivity. The most notorious examples were the reactions of
the media to two interviews conducted in Pyongyang; (1) interview
with Hye-gyong Kim, the fifteen-year-old daughter of Megumi Yokota,
one of the abductees who North Korea said had died, and (2) interview
with the family of Hitomi Soga, who was one of the five allowed to
visit Japan. On October 25 and 26, 2002, Fuji Television and the Asahi
and Mainichi newspapers broadcast/printed the text of a personal
interview conducted with Kim in Pyongyang that many readers described
as "cruel," "exploitative," and so on. The second
concerned an interview for the weekly magazine Shukan Kin'yobi
[Weekly Friday], which was published on November 15, 2002.
Families and friends of the victims set up organizations in Japan
partly to help combat
intrusive and offensive journalism, one called the Kazoku Kai (Association
of Families of Victims) and another, the Sukuu Kai (Association to
Help Rescue Japanese Victims). They expressed their outrage in public
statements, claiming, for example, "It is obvious that the Kim
interview was a propaganda setup manipulated by North Korea";
"The media had to have known that they were being baldly exploited
by North Korea"; and, "The Asahi newspaper seems
not to know which country it is working for!"
At a gathering with the media in January 2003, the Secretary General
of the Kazoku Kai as much as accused the media, saying that the situation
is "a war without weapons; the mass communications people should
recognize that this is the first war situation since 1945." (Masukomi
rinri [Ethics of the Mass Media], February 25, 2003)
Television "wide shows" (news and gossip shows) are another
venue that regularly vents complaints issuing from the Kazoku Kai
and other groups. Some of the weekly magazines also have done their
share of irate media-bashing, bandying about terms like "criminally
offensive reporting," "treacherous mass media," "running
dogs of the North," and more.
Yet the media have a basic obligation to their countrymen to go outside
their own borders and behind the lines of battle to gather news --
a duty that is all the more pressing in a case like the secretive
North Korea, about which information is exceedingly hard to come by.
Although their visit to Japan was meant to be short-term, the five
abductees ended up going along with plans by the Kazoku Kai and the
Sukuu Kai; they stayed on and never went back to North Korea. This
was not well-received by everyone in the foreign ministry, some of
whom were extremely irritated. "Now foreign policy is being made
by the Kazoku Kai," one official allegedly fumed.
What matters most, however, is that we have a precious opportunity
now to work out a framework for peace and security in East Asia, and
to build on the initiative of Japan. If we are deterred by such media
frenzy, we stand to lose that chance.
III International Reporting Vital to Peace
To reiterate a statement made earlier, the first function of journalism
is to provide facts and information from as many angles and as objectively
as possible, thus enabling the citizens of a society to make fair
and reasoned judgments about what is happening in their world.
There can be no question in this day and age of the need for news
and information from many sources all over the world. The best journalism
demands as much. Only by reporting widely and fairly the conditions
in other regions and other societies, the cultures and ways of thinking
of other people, can the media help viewers and readers to better
understand the realities of the world and judge things rationally.
Wide and fair international reporting is especially important at junctures
when tensions in international relations have risen to the brink of
armed conflict. If reporting abdicates its responsibility and fails
to be objective at a time when a reasoned assessment of the situation
could lead to a peaceful resolution, it should be implicated if disaster
follows. Partisan, biased, one-sided journalism can cause judgments
to go awry, possibly inviting the risk of attack and destruction,
with all the casualties and losses such violence entails.
1. Shrinking International Reporting in the U.S.
Important as it is, reporting on other parts of the world has seen
a marked decline in the United States. One survey found that at one
point before 9/11, international news in the U.S. made up 2% or less
in the news sections of the daily newspapers. Between 1985 and 1995,
international news in the major weekly newsmagazines dropped by almost
half, from 22% to 13%. Thirty years ago, international news took up
45% of news reporting on the American networks, but prior to 9/11,
there were times when there was virtually none. (Parks, p. 56)
A PRC survey published in June 2004 found that interest in international
news in the United States has been rising recently, but that rise
is most certainly conditioned by the Iraq war and the disturbing situation
in Iraq following the takeover by the coalition. It undoubtedly reflects
mainly a limited current concern for events in Iraq.
The findings of another PRC survey in June 2002 suggest that in those
sectors of the population where there is little interest in international
affairs, the reason is a lack of adequate background knowledge.
2. Growing Interest in Japan
There are no statistics, but in Japan's case the volume of international
news being broadcast seems to be increasing. Both NHK and the commercial
broadcasters schedule news programs four times a day -- morning, noon,
evening and night. Compared with news programs broadcast by the American
networks using terrestrial wave transmission, the number of news programs
on Japanese television is higher, and actual broadcasting time spent
on news is definitely increasing.
NHK in particular sets certain hours for news reporting. NHK television
broadcasting has five channels, two on terrestrial wave and three
on satellite wave, the basic channel being terrestrial wave general
television. Of all programming on that channel, close to half, or
45%, is either news reporting or news-related programs. This priority
on reporting news, especially international news, is clearly apparent
on the BS-1 satellite broadcast channel, which handles news and sports.
Half of the 24-hour daily broadcast time on BS-1 is centered on international
information, the core of which comes from news programs broadcast
in other countries and is rebroadcast in Japan in two languages, the
original and Japanese.3
NHK's overseas newsgathering system has been growing stronger year
after year, while the American networks have gone the opposite way
by dramatically reducing their foreign newsgathering activities. NHK
currently has correspondents in thirty locations across the globe.
In recent years, it has been expanding its capacity for foreign coverage
in Asia, in particular.
3. Why Less International News in the U.S.
There are probably other explanations for the shrinking international
coverage in reporting in the U.S., but the main ones might include
the following: (1) The United States sees itself as a huge, continental
nation that is the fulcrum of international society. Perceiving themselves
to be at the center, Americans have comparatively less interest in
other parts of the world. (2) With the collapse of the communist states
of Eastern Europe and the end of the Cold War, Americans turned their
attention further inward than in the past. Also, (3) the television
networks that have long provided the main source of news for the American
public have been taken over by big capital, which puts them under
unrelenting bottom-line pressure; the high cost of producing international
news is disproportionate to the relatively low level of interest among
viewers, and so it has been steadily cut in the programming.
In contrast, international reporting is showing a tendency to increase
in Japan. This may be partly because (1) NHK, as a public broadcaster,
operates on revenue from subscribers and has a stable financial base,
and the private and commercial broadcasters, although many of them
have tie-ups with big newspaper capital, are not constantly harried
by a parent company pushing them to bring in ever higher profits.
Also, (2) Japanese society is becoming gradually more cosmopolitan
and the demand for international news is rising.
On the one hand, therefore, the amount of time allocated to broadcasting
news on terrestrial television may be increasing, but a growing number
of the programs seem to be infotainment-oriented. We should, at this
point, take a close look at the situation to see whether or not they
are actually providing the kind of information that is required. Also,
as we noted, BS-1 of NHK transmits abundant international information,
but the direct viewing audience is comparatively small. One challenge
now is to ensure that the basic channel for the Japanese television
audience, NHK's general television, transmits adequate international
coverage to its much larger audience.
Conclusion: Awareness and Responsibility
What is necessary to raise the public's interest in international
news? How can more international reporting be provided for the media
audience?
First of all, broadcasters and other media must be aware of the importance
of international news. Even if public interest is not strong, that
constitutes all the more reason to make added efforts to provide solid,
abundant international reporting; if we do not, people will become
less and less concerned about events and situations in the world,
and they will make fewer efforts to understand them. When public understanding
of international affairs undergoes a long-term decline and biases
build up, it is very hard to turn that process around quickly, regardless
of temporary leaps in reporting at times when international relations
develop tensions. If exposure to and involvement with international
issues, information, and events are inadequate, people have an extremely
hard time making informed and rational judgments when they are forced
to decide on such momentous matters as whether to support or oppose
war. In that sense, international reporting is much more important
in times of peace than at times of war.
That is why international broadcasting media like the BBC, CNN, and
Al Jazeera (ALJ) are of pivotal significance in the world. In particular,
the establishment of ALJ has provided a way for the Arab world to
even out the balance in what used to be a marketplace of international
information monopolized by Western media. The importance of that change
cannot be exaggerated.
Nonetheless, the major source of information is the domestic media,
which carry weight and have a decisive effect on how the nation's
people judge things. The American networks are the major information
source for Americans, and for Japanese, it is NHK and the private
broadcasters. In each case, the data they provide become the basis
for the way their citizens assess their country and the world.
The United States happens to be the sole superpower in today's world,
and it can probably do anything it sets its mind to. It can ignore
the collective opinion of international society, and it can make preemptive
war on a sovereign state on insufficient grounds, even when there
is no direct threat to its territory. Such power is accompanied by
equally large responsibility. That applies to the networks as well,
whose responsibility to help people formulate reasoned, objective
judgments is just as serious. The weight of responsibility of the
mass media can be considered proportional to the power and responsibility
of the nation in which they operate.
The aim of international reporting is not simply to transmit news
about changes in government, wars, major events, and developments
that are occurring in other countries. The deeper purpose is to enable
viewers and readers to construct an idea of the world that is as rational,
objective, and solidly grounded in fact as possible. If the media
can fulfill that role, the nation can see itself and its place in
the world in a balanced, objective way, and its people are able to
make consciously rational judgments. Thus the mass media themselves
must integrate into their most basic premises the ongoing commitment
to build a more rational view of the world.
Since 9/11, the world has become increasingly polarized, each side
seeing itself in terms of "us" (the just side) versus "them"
(the enemy). Such a division in our minds tempts us to depict ourselves
as human and the other side as irrational, cruel, beings whose actions
are unreadable, unpredictable. It also leads to withholding information
about the Other and rejecting all ideas that support the position
of the Other. Divisiveness precludes empathy, and bars efforts to
understand. The Us-Them dichotomy is a simplistic perspective that
can lead to premature, precipitous use of military means to resolve
problems before trying to understand the ideas and people behind them.
Today the world is in a situation that demands efforts by the media
to transmit information that is as objective and multifaceted as we
can make it. We ignore this responsibility at our peril.
Broadcasting uses frequency resources that are public property to
carry out its activities. In order to serve a broad and diverse public
well, broadcasters must be fully aware of their obligations and always
transmit the news with objectivity and from multiple viewpoints. (Translation
by Patricia Murray)
Notes
1. The survey targeted the main weekday night news programs broadcast
by ABC and Fox in the U.S.; BBC in Britain; TF1 in France; Al Jazeera
in Qatar; and in Japan, NHK plus four key commercial broadcasters
in Tokyo (excluding TV TOKYO). We analyzed the news shown on March
20, 2003, when the war started, and again between March 31, when the
major Anglo-American offensive inside Iraq was launched, and April
11, the day Baghdad fell.
2. In 1910 Japan annexed Korea and occupied it as a colonial territory
until 1945, when World War II ended. After Japan's defeat and its
withdrawal from Korea, the peninsula was divided along the 38th parallel.
In 1948, the Republic of Korea (ROK, or South Korea) was established
in the southern part, and the Democratic People's Republic of Korea
(DPRK, or North Korea) set up its own government in the northern part,
above the 38th parallel. Japan and South Korea signed a basic treaty
in 1965 normalizing relations, but there was no contact between North
Korea and Japan until 1991, when they finally began negotiations leading
to restoration of normal relations. Those talks are still going on.
3. About 38 million households subscribe to NHK terrestrial television,
and 12 million of those subscribers also pay to receive satellite
TV. While the number of satellite broadcast viewers is smaller than
the terrestrial TV audience, satellite television is making a significant
difference in increasing the public's understanding of other countries
and international issues.
Selected Bibliography
Chamoto Shigemasa, "Media repoto Vol. 98: Amerika Iraku kogeki
de 'yokusan hodo' to kashita Nihon no masukomi ni igi ari!" [Media
Report Vo. 98: Objections to Japan's Media Becoming Reporters in the
Cause of the American Attack on Iraq!]. Hoso repoto, No. 182,
May 6, 2003.
Downie, Leonard, Jr., and Robert G. Kaiser, The News About the
News, Knopf, 2002.
Kaifu Kazuo, " 'Atarashii senso' to hoso media - ABC to Arujajiira
wa nani o tsutaeta ka" ['The New War' and Broadcast Media: What
Did ABC and Al Jazeera Report?], Hoso kenkyu to chosa (NHK
monthly report on broadcasting research), January 2002.
__________, "Tero hodo to Amerika nettowaku no kadai" [The
Terrorist Attacks Reports and Issues for the American Networks], Hoso
kenkyu to chosa, June 2002.
__________, Iraku senso ni okeru Busshu seiken no joho sosa to media
no sekinin" [The Bush Administration's Manipulation of Information
in the Iraq War and Responsibility of the Media], NHK Hoso Bunka
Kenkyusho nenpo (annual bulletin of NHK Broadcasting Culture Research
Institute) 2004, March 2004.
Kan Sanjun, "Nihon kokumin no seijukudo ga tamesareru" [The
Maturity of the Japanese People Put to Trial], Shukan Kin'yobi,
Sept. 27, 2002.
Kitaoka Shin'ichi, "Sengo Nihon gaikoshi ni nokoru seiko de aru"
[A Feat That Will Remain in the History of Postwar Japanese Foreign
Policy], Chuo koron, November 2002.
Morris-Suzuki, Tessa, "Hisuterii no seijigaku" [The Politics
of Hysteria], Sekai, February 2003.
Nagashima Keiichi and Hattori Hiroshi, "Terebi wa Iraku senso
o do tsutaeta ka: Kaisen, Bagudaddo shinko kara kanraku made"
[Television Reporting on the Iraq War: The Beginning, First Assault
until the Fall of Baghdad], Hoso kenkyu to chosa, July 2003.
______________________, "Amerika no terebi wa Iraq senso o do
tsutaeta ka: Kensho, FOX koka to senso hodo" [How American TV
Reported the Iraq War: A Verification of the Fox Effect and Wartime
Journalism], Hoso kenkyu to chosa, Sept. 2003.
Nagashima Keiichi, Hattori Horoshi, and Sakai Ritsuko, "Sekai
no terebi wa Iraku senso o do tsutaeta ka" [How Global Television
Portrayed the Iraq War], NHK Hoso Bunka Kenkyusho nenpo 2004,
March 2004.
Nishigaki Toru, Gebhard Hielscher, and Kaifu Kazuo, "9/11 go
no sekai to media no kadai" [The Post-9/11 World and Issues for
the Media], Hoso kenkyu to chosa, Feb. 2002.
Parks, Michael, "Foreign News: What's Next?" CJR, Jan.-Feb.
2002.
Seki Chieko, "Terebi no nakidokoro: Hansen no koe yori seifu
no iibun nagasu NHK no osoroshisa" [The Achilles Heel of Television:
An NHK That Drowns Antiwar Voices with the Official Line is Frightening],
Hoso repoto, No. 182, May 6, 2003.
Kazuo Kaifu
Graduated in 1965 from the University of Tokyo, Faculty of Law. Employed
at NHK the same year as a reporter. Became a correspondent and then
vice-director of the Foreign News Division. Also served as director
of NHK's Kobe Broadcasting Station, and was editor of BS News 50.
Mr. Kaifu is now executive media analyst at NHK Broadcasting Culture
Research Institute. He lectures at Aoyama Gakuin University and Shizuoka
Sangyo University.
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