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SERIES A Passionate Challenger | A Little Make-up Goes a Long Way: A Japanese Woman’s Efforts to Win Smiles

DC281556Documentary

情熱大陸 | 社会企業家・向田麻衣 [MBS]

|Length : 24min |Year : 2015

Nepal is one of the most underprivileged nations in the world. Here, where women live in dire conditions, a lone Japanese woman strives to render aid through “facial make-up.” She is social entrepreneur Mai Mukaida.
In 2009, Mukaida began the Coffret Project which sought to bring smiles and hope to women victimized by prostitution and rape. The idea was to support these women through make-up; to instill confidence in them to get through life.
One day Mukaida journeys to an impoverished village and encounters young women who were once a type of indentured slavery. After talking to them, she gently applies make-up on them. What the camera lens captures is...

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