International Exchange in TV Drama Productions
CONTENTS

• Opening Remarks
  Yoshio Okawara (President, Japan Media Communication Center)
• Keynote Address
  Yoshihiro Oto (Professor, Sophia University)
• The Structural Reasons for Japanese Reluctance Toward Overseas Activity and International Exchange in TV Drama Production
  -Japan's Unique Broadcasting System and Its Development Process
  Hajime Shigemura (Chairman, Nippon Broadcasting System, Inc.)
• A Regional Broadcasting Station's Perspective on the Importance of Japanese Drama Exposure Overseas
  Minoru Toizumi (Senior Executive Director, Hokkaido Television Broadcasting Co., Ltd.)
• The Current State of Korean TV Drama
  Hwang, Seongbin (Professor, Rikkyo University)
• Comment: Japanese TV Drama in China
  Cui Baoguo (Professor, Tsinghua University)
• Comment: The Potential of Japanese TV Drama Broadcast in the US Market:
  The Need for Supply that Meet the Demands of the US Market and Its Viewers
  Chizuko Muranaka Broinowski (Journalist, writer & director with Integral Media)
• Comment: International Distribution of TV Dramas:
  Transition from Cultural Communication to Economic Activity
  Shim, Sungeun (Tohokushinsha Film Corp.)
• Summary: TV Drama and International Understanding:The Potential of Japanese TV Drama
  Yoshihiro Oto (Professor, Sophia University)
• Readers' Feedback
  1 2
• On Readers' Feedback
  1
• Closing Remarks
  Yasuaki Kaneda (Director General, Department of Exchange & Promotion, Japan Media Communication Center)

 

Sponsored & Organized by:	Japan Media Communication Center (JAMCO)
Co-Sponsored by:	The Japan Foundation
Financially Supported by:	Hoso Bunka Foundation

Supported by:	Ministry of Internal Affairs and Communications
	Ministry of Foreign Affairs
	NHK (Japan Broadcasting Corporation)
	The National Association of Commercial Broadcasters in Japan

JAMCO　(Japan Media Communication Center)
Chiyoda Media Plaza, 1-1 Kioi-cho, Chiyoda-ku, Tokyo, 102-0094 JAPAN
Tel. 03-3238-7410 Fax. 03-3238-7414