Japan's "soft power" is more than just anime and video games. There is still an enormous amount of cultural resources that remain undeveloped. A pioneer digital creator, Toshiyuki Inoko is brilliantly tapping into these resources. Many call him "Japan's Steve Jobs." Inoko thinks out of the box and his unique concepts have stirred the curiosity of people from all walks of life. With Japan as his springboard into a new world…he is our guide into the uncharted and limitless digital world. His eyes can already see the shape of the future. Inoko established an IT venture company, teamLab, in 2001 with friends from college. He conceives various ideas with his exceptional talents. Should they be classified as art or technology? There are no boundaries to his creative style. Take the idea of Japanese letters that turn into 3D images… This one brought home an international award. Other projects include the interior design of a retail store that makes you feel as though you've stepped into a virtual world of video games, and innovative hangers for clothing stores that are the first of its kind. In every genre, Inoko's powerful creations generate excitement and enthusiasm. For Inoko's indispensible team, it is a daily struggle to turn his incredible concepts into tangible works, but each one is dedicated to producing things that are "fun and interesting." In addition to being a digital creator, Inoko often participates in seminars as a panelist and sometimes gives lectures to university students.. His straightforward manner makes a strong impression on young people. With his unpretentious, unique way of talking, he declares, "I'm just like a fourth-grader." And because he is a grown-up who is still a child at heart, Inoko continues in pursuit of a "joyful world." Here is an intimate look at the uber-cyber creator who challenges the world, armed only with innovative ideas.