Aoi is a Furumachi Geigi working in Furumachi, Niigata, also known as the land of willows. Now in her 16th year, Aoi is one of the most renowned veteran Geigi in Furumachi. Her career stretches widely; she has lectured seminars, appeared on local television, and has even published a book of her magazine column. The young Furumachi Geigis currently work for Ryuto Shinko Inc, the nation’s first company focused on training and managing Furumachi Geigis. Aoi was the first ever Geigi to leave Ryuto Shinko Inc. to become an independent Geigi. 6 years after becoming independent, the global pandemic hit, and Aoi’s fear for the Furumachi Hanamachi’s future grew rapidly. Rather than waiting for the spread of COVID-19 to slow down or for the ozashiki events to return again, she felt it was crucial for the Geigis themselves to do something. Aoi decides to convince Ryuto Shinko and the young Furumachi Geigis to try and market Furumachi Geigi more broadly to the public, and start a branding structure with them. Her motivation is her love towards Furumachi Hanamachi, and her seniors who protected the traditions of the Geigi culture and raised Aoi to be the Geigi she is today. What can Aoi do to help keep ozashiki events and the Hanamachi culture of Furumachi Geigis alive? Will Aoi’s aspirations resonate with the younger generation to help bring a brighter future for the Furumachi Hanamachi? We follow Aoi to see the past, present, and future of the Furumachi Geigi culture.