With annual sales of 15.7 million US dollars and 700 different agricultural and processed products on sale, the Oita Oyama-cho Agricultural Cooperative direct sales outlet on the island of Kyushu is said to be one of the most active local markets in Japan.Centered around this outlet, more and more farmers can now make at least 100,000 dollars in one year. This programme takes a close look at the outlet in action and the farmers who have come up with a variety of ideas for revitalization of their village.