While weekly "manga" magazines for boys such as the Shonen Sunday and Shonen Magazine are celebrating their 50th anniversary, a series of new manga magazines for boys and girls are being released at around the same time. In fact, despite decreased numbers of publications of existing magazines due among other factors to an aging core readership, there is a new trend that attempts to appeal to the original target age group: kids. One of such magazines is the Monthly Shonen Rival. It targets kids whose first stop after school is the convenience store, and whose favorite activities at home are to watch comedy shows and anime on TV or play video games. To ensure its success, the publisher is focusing its efforts on discovering new talents whose age and sensitivity are as close as possible to those of the readers. This program takes an up-close look at two new manga artists, one working on a manga where the main character consists of a transforming hero and the other on fourframe comic strips set on campus, and their editor.