Almost forty years have passed since the Asahiyama Zoo opened as Japan's northernmost zoo. Although the zoo was once on the verge of closure, it has made a comeback as "Japan's most lively zoo," now one of Hokkaido's most popular tourist spots. The secret of the zoo's popularity is in the way of displaying the animals, a method called "exhibiting natural animal behavior," completely different from the common practice of most existing zoos. To explain the attraction of Asahiyama Zoo, this program highlights Vice Director Gen Bando, who proposed novel ideas for bringing out animals' innate abilities, and Director Masao Kosuge, who appreciates the natural richness of animals on the earth.