Each year, ten million Mobile phones are sold in Japan.Makers , both foreign and domestic,are engaged in a fierce battle to develop phones for the Japanese market that are smaller and lighter with bigger screens and more functions. South Korea's LG Electronics has tried to crack the Japanese market with its unique Chocolate Phone. Putting the latest technology on hold, Japan's NEC is searching for a mobile phone design that will capture consumer's fancy. Sony Ericsson has launched the concept of a "design whose value will increase with time." Design Wars looks closely at the intense efforts companies are making to develop the most unique and competitive designs.