Arita-yaki porcelain wares have been in production for 400 years. They were treasured items dubbed “White Gold” by the royals and nobility of 17th century Europe, but their popularity has waned in recent years. In an effort to send Arita ware forth into the world again, a grand project was planned. This project was to create never before seen, unique porcelain ware. The potters of Arita chose as the site of the unveiling, the city of Milan, Italy. How would the world respond? Should they preserve traditions, or go for innovation? This program follows the year and a half of struggles the potters have gone through to resurrect the Arita porcelain ware industry.