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TV Station SBS

Small Town Factory Takes on the World


世界に挑んだ町工場 本田宗一郎とライバル [SBS]

|Length : 46min. |Year : 1993

The Honda saga is one of the best known industrial "rags to riches" stories, but although everyone knows about Soichiro Honda, not many have heard of his protege, Masashi Ito, who started Marusho Motors. Ito's small factory also took on the world, producing the "Lilac", a motorcycle that gave Honda's "Dream" a run for its money. Two engineering geniuses --Soichiro Honda and Masashi Ito: one became the biggest name in automotive history; the other is mostly forgotten.


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